When creating and marketing a film, it is vital to research your target audience. This is your primary source for feedback on your existing synopsis or even a source of information for what they like and dislike in the chosen genre. This enables you to create something tailored to your target audiences tastes as well as creating something that fills any gaps in the market.
We interviewed some people about their tastes and favourite genres.
We also compiled a mood-board to convey our target audience;
This mood-board shows a heavy concentration on the male audience, as our film predominantly includes action and a conspiracy plot typically enjoyed by men. We feel as though it will be enjoyed by males of all ages from 12 upwards in order for them to full understand the plot. Looking at the following statistics for the Bourne film we can see that it is mostly popular with males, with over half of the audience being between the ages of 18-29.
For the film The Fugitive we can see that just under half of the target audience is also males between the ages of 18 and 29. Therefore for our film this is going to be our target audience also.
After reviewing the BBFC site, we have decided to certify our movie as a 15 and over. this means that no minor younger than 15 may see a ‘15’ film in a cinema. No-one younger than 15 may rent or buy a ‘15’ rated video work. We have chosen this rating as the movie contains violence and other unnacceptable behaviour which could be a bad influence on children as they may become a subject to violence and want to practice what they have witnessed on the screen. In contrast to those teenagers who are much more mature and they know clearly not to become a subject to any type of violence as they are clear of the consequences. Some scenes also contain the use of a daily used object being used as a weapon, this may give the younger children an irrational fear of that specific object.
The movie also may not be suitable for those who suffer from epilepsy as the movie consists of continuous flashes when the crosscutting of scenes occur.
A production company is directly responsible for fundraising for a production or may complete this through parent companies, partners, or private investors. They handle budgeting, scheduling, scripting, the supply of talent and resources, organize staff, the production itself, post-production, distribution, and marketing. Production companies are often either owned or under contract with a film studio or entertainment company, that act as the production companies parent company, this has become known as the "studio system". Production companies can also work together in co-productions to produce a film.
Pinewood Studios
is a major British film studio, heavily involved with the production of many of the action-thriller James Bond films. They have also helped produce and distribute thriller The Da Vinci Code. The Bourne Ultimatum, a film very similar in narrative to our own, was also produced by Pinewood Studios.
Momentum Pictures
is also known as Alliance Films Uk, is one of the leading independent motion picture distributors in the UK and Ireland, releasing approximately twenty theatrical films every year. They are also owned by Paramount Pictures. Momentum's most successful cinematic thriller releases include Law Abiding Citizen, Limitless and Red Hill.
The font used for a films title and subsequent credits is important as it should blend seamlessly with the theme, genre and narrative of the film. To create our own font we looked to similar media products to draw inspiration and recreate something special.
Each sin is represented by a font expressing that particular word.
The font motion is blurred and has shadows, this adds to the mystery
The strong and bold font express the films strong narrative and characters.
After presenting this to our peers were were told that it was a little ambitious and that there is too much footage to film. We took this into account and decided to only film certain and more important aspects, for example instead of filming in a central london or office location, which decided to remove that part from our sequence.
This film opening begins with short shots showing a young male getting a tattoo of a barcode on the back of his shaved head. This then follows with shots containing different stages of some kind of training facility for children. It is all in black and white and has a dream like effect, hinting that it is possibly a flashback of someone’s or even just a way of showing the past or historical piece of narrative to start the film. The film title appears and you can clearly see the guns within the title, iconography suggests that this film has murder and action in it. There is no diagetic sound, however over this sequence there is the non-diagetic music of Ave Maria, a catholic prayer, which contradicts the visuals the viewer is seeing of children being put through unethical situations. This helps to creates interest in the film, the enigma code of where are these children and why are they doing these things is present.
To help emphasize that these are memories the shots a transitioned with the heavy use of fading, shots often fading seamlessly in and out of focus. This may show that the memories are weak and not all aspects are remembered, except for the most severe parts. There is one section where it appears that two of the children are trying to escape, the presence of barbed wire and fencing add to the mise-en-scene, it portrays that the children do not want to be there. A unknown character then shoots them for trying to escape, however all we see of this person is their eye, signifying how these characters are always being watched over.
With everything being in black and white and all the characters having no hair shows that they are in a very strict setting, where they must conform. What looks like the older characters, who are telling the children what to do, are faceless, and so this conveys that the whole organization is undercover and that those responsible are not to be seen. The introduction of guns shows that this film has violence in it and raises many questions about the narrative, the presence of only males within the film opening will also help identify genre and that this is a male oriented film.
In order to create a suspenseful thriller opening it is vital for us to have a soundtrack which echoes the genre of the film and mirrors the actions which are occurring on screen at the same time. This helps to support and emphasize the images being shown and add drama, helping to build tension and indicate action.
Similar films to ours would those from the Bourne Trilogy, which is about a man on the run who is confused about his past and abilities because he is suffering from amnesia. The film has many action scenes and a soundtrack to match is excellence. The music really helps to build the drama and suspense in sections leading up to an action scene. The music is very simple and fast paced, very monotonous at the start, however the drum beats builds as something important occurs on screen, this helps to emphasize its significance.
In these scenes we are able to see the matching visuals and the accompanying audio. As the music slowly builds it suddenly drops at a tense moment, it then continues, with each drum beat getting significantly more forceful and slightly louder. The presence of sirens override the music at points alerting the audience to the immediate danger. However the beat continues in the background ascending with each extreme attempt to escape.
